Critical Mistake #1 – Incorrect Use of Social Media

What’s on your mind? “BUY MY STUFF NOW!!!

OK, so you’ve been brave and ventured into the on-line world and the first thing you do is post start un-intentionally spamming your Facebook, Twitter, LinkedIn, MSN or any other social media avenue you use.

STOP. Collaborate and listen (sound familiar)…Your target audience for your product, service or market is not on your social media friend list. You must attract them.

2 Types of Social Media 

1 that earns you money the other makes you lots of friends – which do you want?

I am sure you want to earn money plus make some friends.

Here is an example of what not to do:
Facebook Profile – For friends and family, personal stuff, this is not for your Affiliate Marketing or Business promotions.
Twitter Profile – Not to blast out 3-10 Tweets per day about how awesome you think your business is! Even though it is totally awesome! :)

Here is an example of what to do:
Facebook Fan Page – Cool daily content that educates your market
Twitter Profile –  Keep personal account personal, 1 Twitter Account per Business, focus your tweets on content and conversation, re-tweets, mentions and give great content you can tweet 10+ per day if you want

Establish Authority & Build Following

BE SMART. Content, Content, Content. Do You want to establish yourself as an authority in your market? Doing so will earn you more money.

I am sure you do! But how? Well, Social Media is a great tool, not only for earning money, for building a following and establishing authority and you don’t even need your own content! Wha….? That’s right. You can scour the net for the best articles, tips and advice and post that to your Social Media outlets.

Over time doing this will allow search engines, fan pages, profiles, channels etc to be exposed to many new people and if they are in harmony with your content they will be literally attracted to your page. Content is always king.

Earn Money With Social Media

Never before has there been such an opportunity to expose your brand, business, product, service, yourself to the global market place and earn as much as you want to earn online. You can reach people at home, work on the train on a computer or mobile device. Doing this has also led to a market saaviness that has never been around before…I mean if my dear ol’ Mum can buy and use an I-Phone and Apple computer – the end is nigh! ha ha.

Seriously though, even she is understanding the need to build an e-mail list for her business! This coming from someone who just a few years ago picked me up from school at lunch for an “emergency”…I got home and the rushed emergency was to turn the computer OFF! Awesome. Ridicule for ever. Fast forward to today and mum is the total opposite. Good on you Mum! Go and earn your money online and offline!

The biggest users of Facebook are OVER 38 years old with over 750,000,000 members, LinkedIn has 100,000,000 members with an average income of over $100,000, Twitter has 300 million members, I mean you have serious opportunity.

Stand Out Above The Noise

Forget trying to outwit or out market those in your market. Chances are they already have more money, more resources to outsell and out-advertise you. So how do you do it? FORGET ABOUT THEM. Focus on giving. Give content away daily (doesn’t have to be yours), be helpful and don’t be afraid to sell stuff occasionally to your followers. Just be smart, would you like an offer everyday?  Even the best products that I LOVE, I hate receiving offers every single day.

30 Day Challenge

You don’t have to do this…But for the next 30 days, find  30-60 articles you like and post them to your new Twitter or Facebook Fan Page once per day for 30 days, once this has become a habit, keep it going! See what happens over time…

Thanks for your time!

-Vaughan

PS. Leave a comment and let me know what is or isn’t working for you…

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