2 Ways You Can Use Social Media
The first is to make friends and the second way is to make money…Which have you been doing? It’s cool to make friends, absolutely, however there is a right way and wrong way to use social media to build your business and earn money online
The Wrong Way
You can break this down to a variety of different mistakes, but the easiest way to think of it is…are you promoting to your friends or your market? If you’re promoting to your friends, stop that…If you’re promoting to your market, how often? Frequency is important! It’s key. The wrong way is really trying to make friends with social media rather than business or customers. Meaning a relationship is important, but adding your customers as “Friends” on Facebook is NOT what you want to do. Neither is promoting all your business stuff to your friends walls or profile. It should be via your Fan Page or dedicated market channel.
The Right Way
Create great unique content from the point of view of your customer and share it often through your social media. If its viral it will be awesome and picked up and spread like wild fire, which obviously will help you build your business bigger! You see a referral is ALWAYS worth 2-3 x more in bottom line profit. By this method you will be making money and building relationship through the correct social media channel (like a fan page, dedicated twitter channel etc)
If you’ve been doing this, then please make some corrections today and don’t feel bad, just make the change.
To Your Success,
Vaughan