What Is S.E.O?
SEO is Search Engine Optimization. Simply stated it is the way you make your blog or website found by the search engines, indexed and then the most relevant search results show up in Google, Yahoo, etc. You and I use “Keywords” to find things. Anything you type into a search engine is a keyword. Some keywords have higher search results than others and can be more difficult to get your page seen in the results. So, its a wise idea to understand and implement SEO so everything you do is built correctly and your site ends up becoming number 1 in google for your keyword search term!
Keywords
Google Keyword Tool will show you how many times your Keyword or search term is actually searched for per month. Some keywords are searched millions of times per month and some less than 10. The difference in traffic between the two is HUGE. So figure out 5-7 keywords that are competitive and will deliver lots of traffic to you.
Then incorporate those keywords into our blog or site as many times as possible, so it makes sense.
Description
Your description is also important because you want keywords in it, but also a call to action! So people actually come to your site when it pops up in the results and they don’t keep searching.
Images
A secret SEO tip. Name your Image with your keyword. When you’ve uploaded make sure the Alternate Text, or Mouse Over text areas include your keywords and call to action.
Links
Links are a whole session in itself. But in its simplest forms the strongest way to get ranked and indexed in search engines quickly is to have MANY high quality links pointing to your website. These are called Authority Sites. For example a .Gov website linking to yours is higher quality than a .Biz blog. Google recognize this and it basically sees your site as very important. One reason is because .Gov sites can’t be purchased by normal businesses or people. If you had the NewYorkTimes.com linking to your site this would also have the same effect. So there are sites that have a better quality of link to your site. But the easiest way to build links is in forums and other blogs.
Now you can use these and go and focus on building quality links to your site.
To Your Success,
Vaughan